Negotiations: The Russian Way

Many years of practical experience, hundreds of trainings in Russia, the CIS, and Eastern Europe, as well as countless client revelations about why they couldn’t reach agreements or why a product or service didn’t sell—all of this has been an incredible stroke of luck that has enriched me.
We all engage in negotiations in our lives—whether consciously or not, in the workplace or at home, when dealing with corporate or personal matters. Therefore, understanding your negotiating partner, along with the structure and tools of negotiation, will be valuable to everyone. And if you work in sales, particularly in the B2B sector, this book will serve as an excellent “compass” in mastering the art of negotiation.
Of course, this book won’t be a panacea—you’ll need to put in significant personal effort to achieve results. However, it offers all the essential points in a logical structure. Not only will you gain insight into accumulated practical experience, but you’ll also witness an internal dialogue on the pathways to achieving sustainable results and long-term sales effectiveness.